Submitted by John Stauber on
A well-funded business front group, the Washington Legal Foundation, is one of many using September 11th to condemn the patriotism of public interest activists.
Submitted by Sheldon Rampton on
PR Week profiles the career of Charlotte Beers, once nicknamed "the most powerful woman in advertising," now overseeing U.S. efforts to improve its image overseas. Beers made her name selling Uncle Ben's rice products before going to work for ad agencies including J. Walter Thompson, Tatham-Lair & Kudner and Ogilvy & Mather.
Submitted by Sheldon Rampton on
Veal USA, representing US veal producers, is planning a national campaign to promote veal consumption and to counter concerns about inhumane treatment of veal calves. "We're also trying to put back the glamour and the elegance of veal," said Laura Vermeire, VP of marketing.
Submitted by Sheldon Rampton on
PR Week reported on October 1 that family members of Osama bin Laden went shopping for a PR firm shortly after September 11 to help distance themselves from their terrorist relative, whom they claim to have disinherited several years ago. Steven Goldstein and his firm, Attention America, was approached by one of bin Laden's brothers in late September. Goldstein, who is Jewish and pro-Israel, thinks he was approached by the bin Laden family because of his religious and political stance.
Submitted by Sheldon Rampton on
Dogged by controversies involving PR companies, the 2200-member Public Relations Institute of Australia (PRIA), has initiated a review of its code of ethics. Trouble is, some of those who have pushed for just such a review know precious little about it.
Submitted by Sheldon Rampton on
Scientists as well as financial analysts caution that gene therapies may never come to fruition. If they do, they will be probably useful only for a handful of rare diseases. A Motley Fool financial columnist tells millions of readers, "There's no reason why the average investor should be invested in biotechnology companies.
Submitted by Sheldon Rampton on
The Burson-Marsteller PR firm advised the Aviation Security Association in its unsuccessful bid to thwart the federalization of airport security, an idea endorsed by a 100-to-zero Senate vote in the aftermath of the September 11 attacks.
Submitted by Sheldon Rampton on
Saudi Arabia, which hired Burson-Marsteller three days following the September 11 terror attacks, has signed up another PR firm to help manage its image in the United States. Qorvis Communications, headed by former Shandwick North America CEO Michael Petruzzello, will do polling and Congressional lobbying.
Submitted by Sheldon Rampton on
PR Week reports that U.S. undersecretary of state for public affairs and public diplomacy Charlotte Beers has unveiled her strategy for "telling America's story to overseas audiences, particularly in Muslim countries." Contrary to earlier reports, the campaign does not emphasize advertising.
Submitted by Sheldon Rampton on
The Pharmaceutical Research & Manufacturers Association (PhRMA) has hired Edelman Public Relations Worldwide to help position the pharmaceutical industry as a "leading source of information to the public" on the issue of bioterrorism. For the other side of the story, check out what Corpwatch.org has to say about wartime profiteering by drug companies and the controversy on patented drugs which started when the first signs of anthrax attacks appeared in the US.
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