Andersen Holds "Spontaneous" PR Stunt
Submitted by Laura Miller on
A flashy publicity stunt outside a Houston federal courthouse accompanied accounting firm Arthur Andersen's not guilty plea to Justice Department obstruction charges. "As Andersen pleaded not guilty inside the courtroom, outside the firm launched a public relations blitz designed to portray government prosecutors as overzealous and heartless to the plight of its 28,000 U.S. employees," USA Today's Greg Farrell reports.