Public Relations

Andersen Holds "Spontaneous" PR Stunt

A flashy publicity stunt outside a Houston federal courthouse accompanied accounting firm Arthur Andersen's not guilty plea to Justice Department obstruction charges. "As Andersen pleaded not guilty inside the courtroom, outside the firm launched a public relations blitz designed to portray government prosecutors as overzealous and heartless to the plight of its 28,000 U.S. employees," USA Today's Greg Farrell reports.

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Saudi Arabia Pays Qorvis $200,000-a-Month For PR

"Saudi Arabia is paying Qorvis Communications a $200,000 monthly retainer, according to Scott Warner, spokesman for the Washington, D.C., firm that is affiliated with Patton Boggs," O'Dwyer's PR reports. "The firm is handling PA [public affairs] and media relations for the Kingdom, which has stepped into the spotlight following release of its so-called Middle East peace plan that Crown Prince Abdullah announced to New York Times foreign affairs op-ed writer Tom Friedman in February."

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Ethics Complaint Filed Against PHRMA

"The Maryland Citizens' Health Initiative has filed a seven-page complaint on March 18 with the State Ethics Commission about the hardball lobbying tactics employed by the Pharmaceutical Research and Manufacturers of America and its grassroots firm, Bonner & Assocs.," O'Dwyer's PR Daily reports. "The non-profit group is an advocate of universal healthcare and a backer of a Maryland bill that would lower the cost of prescription drugs for Medicaid patients and the uninsured. PhRMA opposes the bill.

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Video News Release Business Gets Back to Normal

"In the wake of the terrorist attacks of September 11 and the ensuing war on terrorism, the news hole for video public relations shrunk dramatically," writes Paul Holmes, editor of public relations trade newsletter The Holmes Report. "Most of the major production and distribution companies canceled projects in the wake of the terrorist attacks, but in the months since then, the business has been getting back to normal." Michael Santorelli, co-founder of the video production company Dogmatic, told Holmes: "News stations have come to depend on us for content.

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Astroturf Used By Drug Companies To Kill Bill

The Baltimore Sun reports that Pharmaceutical Research and Manufacturers of America (PhRMA) hired Washington-based lobbying firm Bonner & Associates to kill legislation that would lower the cost of prescription drugs for Maryland's Medicaid program and for lower-income residents who have no medical insurance. According to the Sun, Bonner & Associates recruited a small Michigan-based nonprofit group called the Consumer Alliance to front for PhRMA.

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Flacking for Vermont Yankee

When Marty Jezer got a letter and survey in the mail from "Citizens Against the Shutdown of Vermont Yankee," he guessed right away that the group was a front for his local nuclear power plant. "Vermont Yankee has always presented its side of the nuclear story with vigor," he says. "They have a public relations staff trained to do that job. So why the front group? Why the transparently ridiculous attempt to show grassroots support?"

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Crisis Managers Keep NBC in High Spirits

NBC has hired a PR firm that specializes in crisis management to help deflect mounting criticism over its decision to carry hard-liquor ads. Shepardson, Stern & Kaminsky will help the network fend off criticism from groups like the American Medical Association, which recently ran a full-page ad in the New York Times, saying that NBC has "let down America's children."

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Global Climate Coalition Melts Down

The Global Climate Coalition, a front group for the auto, oil, coal and other industries responsible for most of the greenhouse gas emissions that are changing the climate, recently announced that has disbanded, explaining that it "has served its purpose by contributing to a new national approach to global warming.

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Memo Reveals Ralph Reed's PR / Lobby Plan for Enron

"Just before the last presidential election, Bush campaign adviser Ralph Reed offered to help Enron Corp. deregulate the electricity industry by working his 'good friends' in Washington and by mobilizing religious leaders and pro-family groups for the cause. For a $380,000 fee, the conservative political strategist proposed a broad lobbying strategy that included using major campaign contributors, conservative talk shows and nonprofits to press Congress for favorable legislation.

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