Public Relations

"El Salvador Works"

El Salvador has hired PR giant Fleishman Hillard to promote the country internationally encourage foreign investment reports PR Week. The campaign, "El Salvador Works," seeks to double the rate of foreign capital by 2004. In the past two years, foreign countries have sunk $500 million into El Salvador, with about 60% coming from the US. Fleishman Hillard highlight the country's low interest rate and "open economy" as selling points to international investors.

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Brand America -- Now With Extra Hype

David Corn critiques Congressman Henry Hyde's notion that Hollywood and Madison Avenue can razzle-dazzle those pesky foreigners who don't like America. "This is ridiculous. Hollywood pushes escapist fiction, and advertising firms try to hornswoggle people into believing they can get laid if they purchase the right car, the right toothpaste, the right beer, or the right cigarette," Corn writes. "But the poohbahs of U.S.

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Adelphia's Makeover

Adelphia Communications is using Robinson Lerer & Montgomery for crisis PR in the aftermath of its bankruptcy filing and the arrest last week of several company executives. "RL&M's mission is to reassure cable subscribers that the company has a future once its reorganization is completed," writes O'Dwyer's PR Daily. An ad campaign will urge cable subscribers to "stick with us," characterizing the bankruptcy as "a reorganization effort to rebuild the company and restore its integrity."

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The War for Ideas and Ideals

"The biotechnology industry and more specifically the agrobiotechnology sector just don't get it. They and their PR and communications consultants believe that risk theory holds the key understanding and managing opposition to biotechnology," self-described corporate activist and ePublic Relations president Ross S. Irvine writes. "If industry would open its eyes and cast a wider gaze it would find a much more fruitful avenue of study to understand biotech opponents and how they work. ... The biotechnology industry can learn much from activists but it needs a dramatic change of mind.

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Bush Creates "Office of Global Communications"

The Bush administration has decided to create a permanent, fully staffed "Office of Global Communications" to "coordinate the administration's foreign policy message and supervise America's image abroad, according to senior officials," writes Karen DeYoung. The office will allow the White House "to exert more control over what has become one of the hottest areas of government and private-sector initiatives since Sept. 11.

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Making the World Safe for Obesity

PR giant Golin/Harris is bragging about its new "Global Obesity Task Force." The Task Force doesn't seek to fight childhood obesity, but to protect the interests and image of the multibillion dollar Obesity Industry. Their press release states: "With consumers becoming increasingly wary of American 'big business,' many companies find themselves under scrutiny. ... The increase in childhood obesity has special interest and government groups seeking to hold someone responsible.

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Intimidation in Guatemala

Guatemala remains of the most horrifying legacies of the work of Edward Bernays, the legendary "father of public relations." On behalf of the United Fruit company, Bernays orchestrated the propaganda behind a military coup that overthrew Guatemala's elected government, ushering in decades of tyranny under regimes whose brutality rivaled the Nazis as they condemned hundreds of thousands of people (mostly members of the country's impoverished Maya Indian

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US Needs More PR To Counter "Arrogant" Image

"The United States is doing a poor job of countering growing anti-American sentiment overseas and must revamp the way it promotes its foreign policies abroad, the Council on Foreign Relations contends," the New York Times writes. "In a report to be released this week, the council asserts that many countries, in particular predominantly Islamic ones, see the United States as 'arrogant, self-indulgent, hypocritical, inattentive and unwilling or unable to engage in cross-cultural dialogue.' ...

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