Public Relations

White House Fumbles On 16-Word Crisis

"If President Bush's White House is known for anything, it is competence at delivering a disciplined message and deftness in dealing with bad news," Washington Post's Dan Balz and Walter Pincus write. "That reputation has been badly damaged by the administration's clumsy efforts to explain how a statement based on disputed intelligence ended up in the president's State of the Union address." The shifting White House story about it's references to Iraq, Niger and uranium continues to draw attention to the Bush administration deception.

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Mega PR Firm Plays Role In School Reform

"Civic Progress, a St. Louis-based group made up of the heads of the region's largest corporations, is paying Jay Lawrence, who is co-chairman of Fleishman-Hillard's corporate reputation management unit, to play a behind-the-scenes role in the city school reform effort," O'Dwyer's PR reports.

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Witch Hunts And PR Blunders In The UK

"In England, they shot the messenger," the Los Angeles Times' Robert Scheer writes, referring to the apparent suicide of British biological weapons expert David Kelly. The scientist, who worked for the British Ministry of Defense, found himself at the center of a battle between the British government and the BBC over a BBC report that the government "sexed up" a September 2002 intelligence dossier on Iraq's weapons.

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PR Firm Advises MIT Research Center On Privacy Issue

"A privacy group is blasting a unit of the Massachusetts Institute of Technology for its PR plans for a controversial product-ID technology and other internal documents labeled confidential that were posted on its public website," PR Week's John Frank writes. Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN) has been raising the red flag over privacy concerns associated with the use of tiny radio-frequency transmitting ID tags in consumer products.

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The War of Spin

David Kelly, the scientist whose suicide marked a tragic twist in the unfolding controversy over British intelligence dossiers that supported the war in Iraq, was "ripped apart in the middle" of a "war of spin," said an editor at the British Broadcasting Corporation. The BBC has come under intense criticism for its reports alleging that top British officials "sexed up" the dossiers, and now it is being criticized on grounds that its reports may have contributed to Kelly's suicide. "Yes, we had a role in it," the editor said.

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U.S. Sends 'Hi' To Middle East

The U.S. State Department's new Arabic-language magazine hits newsstands in the Middle East this week. Hi magazine "will dispel misinformation and misconceptions about the United States by focusing on similarities between American and Middle Eastern cultures with articles about lifestyle, technology and health," the Atlanta Journal-Constitution reports. "We're fighting a war of ideas as much as a war on terror," Tucker Eskew, deputy assistant to the president and director of the White House Office of Global Communications, said during a visit to Atlanta.

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End Of The Ari Era

White House press secretary Ari Fleischer today ended his two-and-a-half-year tenure as the President's top spokesperson. The man who New York Times' Elisabeth Bumiller wrote "often displayed the charm of a cold glass of water behind the briefing room lectern" looks forward to becoming a well paid after-dinner speaker and starting his own Washington consulting firm, Ari Fleischer Communications, that will advise corporate executives on handling the news media.

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PR Budgets Bulge Against Obesity

"Kraft Foods grabbed the PR high ground in the public debate about obesity and America's unhealthy eating habits by announcing a series of planned changes in how it will make and market its products," PR Week reports. "The changes include increased communications with various groups interested in the obesity issue, as well as proactive efforts to encourage improved child fitness and nutrition." But the Guardian's Mark Borkowski calls Kraft's move "PR at its shabbiest and most shameful.

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