Public Relations

Nike Settles Sweatshop Labor Suit, PR Stays Muted

"Nike said today that although it has settled the suit brought against it by California consumer activist Mark Kasky, it still intends to curtail its corporate PR efforts, including the continued suspension of its social-responsibility reporting initiative," PR Week reports. "Despite the settlement, which was announced this morning, Nike said it does not plan to ramp up the PR activities that had been curtailed because of the pending lawsuit. ...

No

Spinning the Death of Spin

The British government is setting up a new "Department of Truth" in an effort to end damaging publicity about the role of politically appointed "spin-doctors." The rumored brain behind this strategy, however, is Peter Mandelson, the former Labour Party communications director who is credited with being the first of the new wave of spin-doctors when he worked for the party in the 1980s. "He is the one advising Tony Blair," said a government insider. "The King of Spin is in charge of the death of spin."

No

UK's Top Spin Doctor Resigns

Alastair Campbell, the top spin doctor for British Prime Minister Tony Blair, has announced his resignation amid continuing controversy over his role in building the case for war with Iraq. Nicknamed England's "real deputy prime minister," Campbell said his family had paid a heavy price for the "real and intense" pressures of his job.

No

Lumber Company Launches Greenwashing Campaign

"Pacific Lumber, the Northern California redwood logging giant whose clear-cuts have made it among the most vilified companies in the West by environmental groups over the past 15 years, is getting a makeover," the San Jose Mercury News writes.

No

One Hundred Days of Ineptitude

The vacationing George W. Bush recently said from his Crawford, Texas ranch, "We've made a lot of progress" in Iraq. The pronouncement was timed with the White House release of a 24-page report called "Results in Iraq: 100 Days Toward Security and Freedom". Detailing "highlights of the successes" in Iraq, the report -- prepared by the White House Office of Global Communications and the staff of L. Paul Bremer, the U.S.

No

Mixed Reviews For State Department's Hi Magazine

The State Department's glossy Arabic-language magazine aimed at 18- to 35-year-olds is getting mixed reviews with its target audience. Hi Magazine which focuses on cultural and societal issues, is funded by more than $4 million of State Department money. So far 50,000 copies have been distributed from Morocco to Kuwait. U.S. officials hope to increase the circulation to 250,000.

No

Pages

Subscribe to Public Relations