Public Relations

A Case of Early Chicken Counting?

At the upcoming meeting of the Public Relations Society of America, "the Washington Beef Commission will unveil how it turned the PR nightmare discovery of Mad Cow... into an opportunity to educate the public about the hype surrounding the disease." According to meatingplace.com, the Japanese government isn't buying the U.S.

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Don't Be Fooled

The Green Life, a Boston-based environmental organization, chose April 1 to release its "Don't Be Fooled" report on the "10 worst greenwashers of 2003." Winners included: Project Learning Tree, a front group for the American Forest Foundation; Royal Caribbean International, for giving itself an environmental award and shielding customers from information about raw sewage dumping and other forms of cruise ship pollution; the Environmental Protection Agency, for calling its plan to weaken the Clean Air Act the "C

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Why Karen Ryan Deserved What She Got

Journalism professor Jay Rosen has written a commentary about Karen Ryan, the public relations consultant who got caught posing as a reporter in a video news release produced for the U.S. Department of Health and Human Services (HHS) to praise the Bush administration's controversial new Medicare bill.

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PR Firm Hired to Sell Democracy to the Iraqis

"The United States-led occupation in Iraq
has enlisted a British public relations firm to help
promote the establishment of democracy in the country.
The firm, Bell Pottinger, based in London, is creating
television and radio commercials that will explain to
Iraqis how and why the United States is handing over
sovereignty to an interim Iraqi government in June. The
campaign will begin next week on local and satellite
stations in Iraq. Bell Pottinger, a subsidiary of Chime Communications, has

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Bush's Other Brain

George W. Bush's long-time advisor Karen Hughes hits the book circuit promoting her new autobiography Ten Minutes From Normal. While she's plugging her book, she's also plugging the president's re-election. The New York Times writes, "Ms. Hughes is the smiling, media-savvy White House representative whose book now wraps her -- and, by implication, the president -- in the heroism of motherhood.

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Bad Times for Brand Martha

"Company founders have long believed that placing their name on their company signals their willingness to stake their personal reputation and stand behind their products," observes the University of Pennsylvania's business school. "That's fine when things are going well and the company and the CEO whose name it bears are held in high regard. But what if the CEO falls from grace? What happens to a company if the CEO's name is in effect its brand o and then that name is tarnished?

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