Public Relations

Like a Bridge over Troubled Blackwater

"They did not go out looking for the publicity and did not ask for everything that happened to them," said a spokesperson for Alexander Strategy Group, defending their new client, Blackwater USA. Blackwater is the private military firm that's faced increasing scrutiny from members of congress, the media and the general public following the killing of four of its contractors in Fallujah, Iraq last month.

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It's Not Easy, Being Green(washers)

The Forest Service's controversial "Forests With a Future" campaign, handled by PR firm OneWorld Communications, includes a brochure explaining why increased logging will benefit Sierra Nevada forests. "The pamphlet... explains that fire risks have risen as the Sierra's forests have grown more dense in the past century.

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Working Hard for the Money

The Central American Free Trade Agreement (CAFTA) may not "ensure adequate remedy for workers' rights abuses, protect women workers from discrimination, or improve domestic labor law enforcement," as Human Rights Watch claims, but it does have an international PR campaign.

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Thanks for the Opportunity

Leslie Green at Stapleton Communications has a bachelor's degree in Marketing Communications from California Polytechnic State University, which must be where she learned how to stonewall reporters while still sounding upbeat. A detailed new investigative report charges her client, AXT Inc., with poisoning its workers with gallium arsenide, a potent carcinogen used to make semiconductors.

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Teed Off at Augusta

Crisis management PR pro Jim McCarthy says his clients have run afoul of "the media/ activist industrial complex." Case in point: Augusta National hired McCarthy when Martha Burk challenged the golf club's policy of not admitting women members. But McCarthy's prime target wasn't Burk: "Stopping The New York Times dead in its tracks was critical...

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