Public Relations

Running from Brand America

"With the reelection of George W. Bush, American voters have spoken. Now it is the turn of global consumers," writes Thomas Mucha. According to Simon Anholt, a specialist in international branding, the reelection of Bush is "undoubtedly the worst thing that could have happened. Bush has presided over a period of unparalleled decline in the popularity of the United States. Global disapproval of U.S. foreign policy has become so intense that it is spilling over and contaminating the image of U.S.

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PR Executives Refuse to 'Go Public'

When PBS's "Frontline" airs "The Persuaders," a new documentary exploring the marketing and advertising industry, you won't be seeing public relations executives explaining their work on camera. The program, which airs November 9, "intended to have a PR focus, but PR executives refused to 'go public' about what they do, Justin Vogt, a producer at 'Frontline,'" told the trade publication O'Dwyer's PR Daily.

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Propaganda, Homeland Style

A leaked draft public relations plan for the Department of Homeland Security's Customs and Border Protection bureau suggested "repeating the message, in the weeks leading up to the presidential election, that America is safer," reports the Washington Post.

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