Public Relations

Porter Novelli's Pyramid Schemes

"Missions that might be considered conflicting are not new for Porter Novelli," a PR firm that "has worked for both the National Institute on Alcohol Abuse and Alcoholism and for Guinness stout and Johnnie Walker Scotch." But Porter Novelli's $2.5 million contract with the U.S. Department of Agriculture to update the food guide pyramid concerns some.

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Blog Rolling

"Fortunately for PR professionals," writes PR Week, technologies including blog search engines and tagging "allow companies and agencies alike to monitor the dialogue regarding their organizations." One product "allows companies to compare evocations of its name versus the names of competitors." A "marketing intelligence" executive said savvy companies see "blogs as a way to create stakeholder goodwill." The PR firm Edelman recently "

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