Public Relations

Pentagon Paid The Rendon Group $1.6 Million To Influence Vieques Vote

The U.S. Navy spent over $1.6 million on PR work to influence a vote on whether part of the Puerto Rican island of Vieques would continue to serve as a bombing range, the Associated Press reports.

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Al Jazeera International Enlists PR Help

Al Jazeera International has retained Brown Lloyd James (BLJ), a PR firm with offices in New York, Washington and London, as its agency of record. Set to launch in 2006, Al Jazeera International will be the 24-hour English-language news channel run by the Qatar-base company.

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Propaganda Czar-To-Be Say She's 'Eager to Listen'

"A scaled-back Senate Foreign Relations Committee showered praise Friday on Karen Hughes and put the former political adviser to President Bush on a fast track to confirmation as the State Department's top public relations official," the Associated Press writes.

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Political Ads, Not Just For Elections

Within 24 hours of George Bush's announcement of his nomination to the U.S. Supreme Court, Progress for America, a group with close ties to the White House, had an ad supporting John Roberts ready to roll. The 30-second spot, entitled "Brilliant," is airing on current affairs cable channels and during Sunday morning talk shows. "The ad's argument is that Roberts is not out of the mainstream and doesn't rise to the level of an extraordinary circumstance," the Associated Press reports.

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EPA Seeks to Protect Its Own Image

"The Office of Research and Development at the Environmental Protection Agency is seeking outside public relations consultants, to be paid up to $5 million over five years, to polish its Web site, organize focus groups on how to buff the office's image and ghostwrite articles 'for publication in scholarly journals and magazines,'" the New York Times reports.

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Coke's Sweet Intentions

"Coca-Cola will work with Weber Shandwick this fall to promote its new, seemingly selfless, Live It children's fitness campaign in schools across the country." The PR firm will "focus on generating local publicity for schools that participate in the week-long program." Kirsten Witt, Coke's "nutrition communication manager," said the $4 million Live It campaign would not address childhood obesity or encourage students to dri

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