Public Relations

The Education Department's Paid Apple Polishers

An "angry op-ed" in the Dallas Morning News claimed the city's school system was "limiting the future and opportunities for our children" by not enacting policies mandated under the federal No Child Left Behind law more quickly.

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International Image Assistance

"It's not all that unusual for Arab countries to enlist U.S. PR firms to help with any image problems that they might be experiencing in the United States," said PR Week's Washington DC bureau chief. "These countries need the assistance of people on the ground ... who are familiar with the best tactics for earning beneficial media coverage for controversial clients." And several Arab governments have increased PR efforts since September 11, 2001.

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Fleishman-Hillard Hired By Japanese Opposition Leader

Katsuya Okada, the leader of the Democratic Party of Japan and the main rival to the ruling Liberal Democratic Party Prime Minister Junichiro Koizumi, has hired PR firm Fleishman-Hillard to help buff his image ahead of the September 11 national election.

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Think Tank's Water Bank Rankles

"UK ministers have been accused of spending British aid money on a public relations campaign to promote water privatisation in Sierra Leone," reports BBC News. Vicky Cann, of the organization World Development Movement, criticized the British Department for International Development (DfID), saying, "In the poorest country of the world, which is still recovering from a decade long bitter civil war, DfID is not only going to pay international consultants to advise on how to privatise water ...

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TV Watch Takes On Conservative TV Watchers

Tired of being picked on by religious media watchdog groups, big media is fighting back with its own advocacy group. NBC Universal, Viacom and News Corp. have launched the group TV Watch to "advocate parental controls and oppose government intervention" into TV programming, the Dallas Morning News reports.

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Spinning the Money Markets

In a two-part series on Australian corporate PR, an investment banker explained that investor relations campaigns are carefully planned. "At morning conference calls, there's always a lot of talk on which journalist is a softer touch and who will be more favourably disposed and who has particular relationships with the other side," an investment banker said. The spokesman for one large corporation explained that they used external PR consultants for "media management of senior commentators.

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Solid SLAPP Misses Target

An application by a New Zealand government-owned coal mining company, Solid Energy, for $NZ379,342 in witness costs and legal expenses against two environmental groups has been dismissed. Forest and Bird and the Buller Conservation Group (BCG) had argued before the Environment Court against approval for a new open-cut coal mine. While the Court approved the project, it dismissed the company's costs claim.

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