Public Relations

New Lobby Chief Says PR Ethics Codes Inadequate

The recently appointed head of the International Communications Consultancy Organisation (ICCO), Fleishman-Hillard Executive Vice President John Saunders, believes the PR industry needs to toughen up its ethics rules. ICCO is a global umbrella group for PR consultancies and their trade associations. Following the recent ICCO summit in Prague, Saunders told PR Week, "We need to devote more energy to ethics.

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Monsanto's Anti-Politics Machine

"One large and important producer of genetically modified (GM) crops - Monsanto - has engineered public opinion to reduce critical scrutiny," writes a group of South African, Mexican and American academic researchers.

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