Submitted by Laura Miller on
Newly released classified documents show that the Pentagon was aware that military propaganda targeting international audiences would be able to reach the American public.
Submitted by Diane Farsetta on
As "part of an effort to jump-start the nuclear-power industry," the Bush administration is proposing "a $250 million initiative to reprocess spent nuclear fuel." The Global Nuclear Energy Partnership proposal would allow General Electric and other U.S. companies to sell developing countries "reactors and nuclear fuel on the condition that the U.S.
Submitted by Diane Farsetta on
The PR firm NovoMedia "has launched a radio news release service that will focus on the African American market," reports PR Week. NovoMedia president David Henry "said in doing work for the Hispanic market, he recognized a need for the same types of services in the African American market." African Americans have $723 billion in buying power, and 90 percent of Black adults listen to the radio on a weekly basis, according to market research.
Submitted by Diane Farsetta on
Submitted by Bob Burton on
Doug Simon, the President and CEO of D S Simon Productions, a major producer of video news releases (VNRs), optimistically predicts that in 2006 "TV stations will more willingly disclose sources of outside video they use on air during news and other programs." L
Submitted by Diane Farsetta on
"Throughout the six-month trial that led to Richard Scrushy's acquittal in the $2.7 billion fraud at HealthSouth Corp., a small, influential newspaper consistently printed articles sympathetic to the ... fired CEO." The author of those stories, Audry Lewis, now says "she was secretly working on behalf of Scrushy, who she says paid her $11,000 through a public relations firm," The Lewis Group.
Submitted by Diane Farsetta on
Public relations "is an increasingly vital marketing tool," writes The Economist, "especially as traditional forms of advertising struggle to catch consumers' attention." Overall spending on PR in the United States is growing, reaching "some $3.7 billion last year, according to Veronis Suhler Stevenson, a New York investment firm that specialises in media. It forecasts PR spending will grow by almost 9% a year.
Submitted by Diane Farsetta on
Lincoln Group, the Pentagon contractor recently outed for planting stories in Iraqi newspapers, is boosting its own PR efforts. The firm hired Bill Dixon, "a veteran PR executive," as its new director of media relations.
Submitted by Diane Farsetta on
Alisa Harrison, who went from being the National Cattlemen's Beef Association's executive director of public relations to being the U.S.
Submitted by Bob Burton on
Hill & Knowlton (H&K) has won a $8 million account with the Nuclear Energy Institute (NEI) to promote "broad policymaker and decision-maker support for nuclear energy broadly and specifically for the Yucca Mountain project." (Yucca Mountain in Nevada has been designated by the U.S.
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