Public Relations

PR trade publication O'Dwyer's PR Daily reports there is yet another firm representing Saudi Arabia. In addition to Burson-Marstellar, Qorvis Communications, and Patton Boggs, the Kingdom is using The Gallagher Group in its public affairs and lobbying campaign. The firm was hired by Qorvis, the Saudi's media relations firm, to do "government relations" work. O'Dwyer's reports the firm's president James Gallagher expects the $20,000 contract, which covered work between November 15 and February 15, to be renewed.

Saudi Arabia is paying $100,000 to Patton Boggs, an affiliate of Qorvis Communications, to lobby on its behalf in the U.S. Congress. According to Kevin McCauley, editor of O'Dwyer's PR Daily, the Saudis have been getting "PR fit for a King (or at least a Prince)" lately, notwithstanding their complaints that they are victims of a "savage media campaign" in the West.

The Oxford English Dictionary defines "greenwash" as "disinformation disseminated by an organization so as to present an environmentally responsible public image." Now a new term has emerged, "bluewash," which the New York Times describes as "allowing some of the largest and richest corporations to wrap themselves in the United Nations' blue flag without requiring them to do anything new." The highest-profile example of this, writes Kenny Bruno, is the "Global Compact," which asks business to adhere to nine principles derived from key UN agreements and is becoming a general framework for UN

Burson-Marsteller's hiring of Lord Melchett is the focus of professor George Monbiot's weekly column in The Guardian: "Because regulation works, companies will do whatever they can to prevent it. They will threaten governments with disinvestment, and the loss of thousands of jobs. They will use media campaigns to recruit public opinion to their cause. But one of their simplest and most successful strategies is to buy their critics.