Living in Fear of Nuns With Guitars
Submitted by Sheldon Rampton on
Nichols/Dezenhall, a "brass-knuckled, Machiavellian" PR firm that specializes in attacking critics of its corporate clients, is profiled in the June 29 National Journal. "Corporations live in mortal terror of being seen as ungentle," says company founder Eric Dezenhall. "They live in fear of a nun with a guitar showing up at their annual meeting to protest something. But that nun isn't always innocent." Clients of Nichols/Dezenhall have included Motel 6, the Foundation for Biomedical Research, the American Chemistry Council, the Meat Industry Council, and Browning-Ferris Industries.