Submitted by Diane Farsetta on
"The Business Council of Australia has come out against Government plans to create legislation forcing directors to meet certain levels of corporate social responsibility (CSR)," reports The Age.
Submitted by Diane Farsetta on
Submitted by Sheldon Rampton on
After stonewalling for a year and a half, the U.S. Commerce Department has released a report on the issue of offshore outsourcing of service-sector jobs and high-tech industries. "But the 12-page document represented by the agency as its final report is not what was written by its analysts," writes Richard McCormack of Manufacturing and Technology News (MTN).
Submitted by Diane Farsetta on
"The study of people in their natural environment is, The Hartman Group believes, the future of marketing," explains a Seattle Post-Intelligencer story.
Submitted by Laura Miller on
Submitted by Laura Miller on
As American corporations have "discovered that Brussels is the source of an increasingly large volume of legislation, ranging from environmental
and labour standards to labelling requirements and new rules for the
Submitted by Diane Farsetta on
The Food and Drug Administration will hold a public hearing on direct-to-consumer (DTC) drug advertising, "more than two years after the last public hearing ... failed to produce any guidelines to regulate the $4 billion ad category," notes AdAge.
Submitted by Diane Farsetta on
The American Chemistry Council (ACC), which received bad press last year for funding an Environmental Protection Agency study that would have exposed children to pesticides and household chemicals, launched a "major public education campaign" called "essential2." The two-year, $35 million campaign will stress "how central chemistry is t
Submitted by Diane Farsetta on
"Earlier this year, McDonald's Corp. unveiled plans to enlist rap artists to produce several songs that would integrate the Golden Arches' iconic Big Mac sandwich into lyrics," as "part of the company's ongoing strategy to court the youth market, especially young men, through hip-hop," reports AdAge.
Submitted by Diane Farsetta on
Corporate social responsibility "may work under certain conditions," writes Deborah Doane, but CSR efforts "are highly vulnerable to market failures, including such things as imperfect information, externalities, and free riders. Most importantly, there is often a wide chasm between what's good for a company and what's good for society as a whole." Although CSR efforts "offer good PR," sometimes they're just that.
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