Agriculture

PR Expert Blasts Beef Industry Over Mad Cow

Submitted by John Stauber on

Paul Holmes, long time journalist covering the PR industry for his own trade press publications, blasts the arrogance and stupidity of the US beef industry and its protectors in the government, over the emergence of mad cow disease in the US. Holmes writest that "more than a decade has passed since an epidemic of bovine spongiform
encephalopathy, better known as mad cow disease, ravaged British beef
and dairy herds, so it's fair to say American cattlemen have had
every opportunity to study that outbreak and learn from it. Yet to

No
Main Source: 
Holmes Report, January 6, 2004
Topics: 
Food Safety
Mad Cow Disease

Meat Industry PR Scramble To Respond to Mad Cow

Submitted by Laura Miller on

"Meat-industry trade groups were scurrying during the recent holiday season to coordinate key messages and media lists as they responded to reports of mad cow disease rearing its head in the Western US," PR Week's John Frank writes. PR staffers at the American Meat Institute and the National Cattlemen's Beef Association, working with PR giant Burson-Marsteller, handled a flood of media calls over the Christmas holiday.

No
Main Source: 
PR Week, January 5, 2004
Topics: 
Mad Cow Disease
Public Relations

US Fights Mad Cow Disease with PR, Not Prevention

Submitted by John Stauber on

The United States has spent millions of dollars on PR convincing Americans that mad cow could never happen here, and now the US Department of Agriculture is engaged in a crisis management plan that has federal and state officials, livestock industry flacks, scientists and other trusted experts assuring the public that this is no big deal.

No
Main Source: 
Alternet.org, December 30.2003
Topics: 
Mad Cow Disease

Mad Cow USA: The Nightmare Is Here

Submitted by John Stauber on

Sheldon Rampton and John Stauber's 1997 book Mad
Cow USA warned that unless the US adopted the same strict regulations implemented in Britain, including a ban on feeding rendered slaughterhouse waste as animal feed, mad cow disease would eventually emerge in the US. The US failed to act and late Tuesday the Secretary of Agriculture

No
Main Source: 
Various, December 24, 2003
Topics: 
Mad Cow Disease

It's Still A Cow-Eat-Cow World in North America

Submitted by John Stauber on

"Why isn't the F.D.A. adopting the same rules as the European Union to
protect Americans from Mad Cow Disease? Since 1996, Chicago Life readers have been learning about a very serious human and animal health issue, Mad Cow disease spurned by most media. The facts surrounding this issue are being heavily spun by government agencies and

No
Main Source: 
Chicago Life Magazine, August 17, 2003
Topics: 
Mad Cow Disease

America, Eat Your Fries!

Submitted by Laura Miller on

The U.S. Potato Board is facing a crisis stemming from the decline in french fries sales, O'Dwyer's PR Daily reports. So, they've enlisted the creative powers of the St. Louis-based firm Osborn & Barr, whose clients have included the Cattlemen's Beef Board, National Pork Board and United Soybean Board. The Potato Board is looking for "concepts aimed at opinion leaders and consumers" to be part of a $1 million campaign (run by food industry PR giant Fleishman-Hillard) to get Americans to eat more french fries.

No
Main Source: 
O'Dwyer's PR Daily, August 1, 2003
Topics: 
Agriculture
Crisis Management

Citizens Boycott Sludge Conference

Submitted by Sheldon Rampton on

Sludge researchers, activists, and rural residents exposed to land applied sewage sludges across the nation are boycotting today's summit at the Hilton Alexandria Old Town, in Alexandria, Va., organized by the EPA, the Water Environment Research Foundation (WERF) and the New England Biosolids and Residuals Association (NEBRA). "We are boycotting this conference because its real purpose is to create an illusion that EPA and the sludge industry are concerned about people getting sick from sludge spreading.

No
Main Source: 
http://www.commondreams.org/news2003/0728-05.htm
Topics: 
Mad Cow Disease

Pages

Subscribe to Agriculture