Environment

Essential2: Better Flacking Through Chemistry

Working with Ogilvy PR, the American Chemistry Council (ACC) launched its "Essential2" PR campaign last year, "to reposition the $550 billion industry as not only imperative, but advantageous to all aspects of modern life." Essential2 includes "national cable TV spots, print ads, and a policymaker education program." PR Week profiles the campaign's outreach to chemical company employees.

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Non-Profit 'Watchdog' Well Fed By ExxonMobil

The Wall Street Journal reports that Public Interest Watch (PIW), a non-profit 'watchdog' group which sucessfully lobbied for an Internal Revenue Service (IRS) tax audit of Greenpeace, has been heavily funded by ExxonMobil. Two years after PIW urged an IRS investigation, Greenpeace was subjected to a three-month long audit.

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