Environment

McDonald's Practices Hypocrisy, Deserves No Break Today

Yesterday McDonald's announced it would be "providing more information about the specific source of the natural flavoring" it uses. However, today McDonald's refused to provide a spokesperson to CNN for an interview. Yesterday's announcement came after vegetarians filed lawsuits and some Hindus smashed windows upon discovering that McDonald's french fries cooked in oil were also cooked in meat flavorings.

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Boise Cascade Partners With World Wide Fund for Nature

Boise Cascade is one of the worst transnational logging companies in the world. Its many scandals include: involvement in false imprisonment of peasant environmentalists who opposed Boise's logging in Mexico; a huge proposed woodchipping scheme in Southern Chile; threats of lawsuits and harassment to environmentalists, including a recent threat to ECO's Cath Wallace; and involvement with the campaign to get the Rainforest Action Network's tax-deductibility status removed. Thanks to the World Wide Fund for Nature, however, the company just got a green makeover.

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3M & Scotchgard -- The Truth Emerges

Remember the PR hype and spin about how socially responsible and proactive 3M corporation was in pulling Scotchgard from the market last year? Well, check this out: "New analyses of 3M's own data, some decades old, reveals that the company knew far more, far earlier, about potential health problems from Scotchgard exposure. The (Scotchgard) story is likely to emerge as one of the apocryphal examples of 20th century experimentation with widespread chemical exposures without adequate testing."

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BIO-Justice or BIO-Devastation

Recent anti-globalisation protests have been met by an increasingly militarised state response aimed at deflecting attention from the issues. Corporate Watch's Lucy Michaels reports back from the BIOjustice protests against the US biotech industry in San Diego.

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Coal Industry Front Group Spouts Hot Air

Michael Betsch at the Cybercast News Service reports that "the conservative environmental group, Greening Earth Society" opposes the scientific consensus that global warming is a real problem. Betsch fails to point out that this "conservative environmental group" is actually a front group created by the coal industry. We examine the Greening Earth Society and the industry campaign to confuse the climate debate in our book, Trust Us, We're Experts.

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Companies Feel Kyoto Backlash

American companies are suffering a knock to their corporate reputations internationally due to the Bush administration's rejection of the Kyoto Protocol on global warming. "The media tends to repeat the oversimplified view that companies supporting the Protocol are environmentally friendly, and those that don't are not," complains PR Week writer Eleanor Trickett.

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Another Blow to the Image of Sludge

In Toxic Sludge Is Good For You, we reported on the Environmental Protection Agency's PR campaign to rename sewage sludge as "biosolids" and use it as fertilizer. Now the Washington Post is finally reporting that there might be some problems with the practice. This story mentions complaints from people such as James Lear of Virginia, who woke up one morning last fall covered head to foot with mysterious boils that his doctor said might be connected to airborne bacteria from the treated sewage used as fertilizer on a nearby pasture.

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Whale Meat In The UK

While the International Whaling Commission held its annual meeting in London, PR Week asked British public relations practitioners how they would market whale meat. Two of the four respondents said that marketing whale meat is not an option given the already existing moratorium on whaling and the public opinion supporting it.

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Whale of a Campaign

Iceland recently joined Japan and Norway in seeking to reverse the International Whaling Commission's ban on commercial whaling, prompting the British edition of PR Week to ask its experts, "How would you market whale meat to reluctant UK consumers?" Chris Lukehurst of the British Meat and Livestock Commission suggested "marketing it as a health food that is also environmentally friendly ... a traditional organic food" that is "free-range and not genetically modified."

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