Environment

A Case of Early Chicken Counting?

At the upcoming meeting of the Public Relations Society of America, "the Washington Beef Commission will unveil how it turned the PR nightmare discovery of Mad Cow... into an opportunity to educate the public about the hype surrounding the disease." According to meatingplace.com, the Japanese government isn't buying the U.S.

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Don't Be Fooled

The Green Life, a Boston-based environmental organization, chose April 1 to release its "Don't Be Fooled" report on the "10 worst greenwashers of 2003." Winners included: Project Learning Tree, a front group for the American Forest Foundation; Royal Caribbean International, for giving itself an environmental award and shielding customers from information about raw sewage dumping and other forms of cruise ship pollution; the Environmental Protection Agency, for calling its plan to weaken the Clean Air Act the "C

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Still Crazy After All These Years

Seven nuclear power companies announced a joint effort to "apply for a license to build a new commercial power plant" -- the first in 30 years. The consortium will "test a simplified licensing system created by the Nuclear Regulatory Commission... to help the industry go from reactor order to electricity production in 5 years, as opposed to the 10 or 12 years" it used to take.

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Glowing Reviews for Nuclear Power

"A quarter century ago this week, a nuclear reactor at Three Mile Island [in Pennsylvania] underwent a partial meltdown... Since that time, no American utility has dared to build a brand new nuclear power plant... [But] power blackouts, rising natural-gas prices, and concerns about greenhouse gases have changed public attitudes," writes David Francis.

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'Anti-Chemical' = Pro-Public Health

"Industry officials are expressing grave concern that a growing alliance between environmentalists and patient advocacy groups to link exposure to harmful pollution with chronic diseases and life-long disabilities could add credibility to activists' calls for stricter environmental requirements," Inside EPA reports.

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Dirty Is Clean, Gray Is Green - Vote for Me!

"Republicans can't stress enough that extremists are screaming 'Doomsday!'" reads a leaked memo from the U.S. House of Representatives' Republican Conference communications office to GOP members. The memo isn't referring to the Middle East -- it's offering advice on how to dismiss environmental issues raised by Democratic challengers.

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Ground (Beef) Zero

"Canadian investigators have identified... the probable source of recent cases of mad-cow disease in North America," reports the Wall Street Journal. Canada imported 192 cattle from Britain in the 1980s. After one of the British cows tested positive for mad cow disease in 1993, Canadian officials tried to "remove" them from domestic herds. But 68 cows were missing, "most likely because they already had been slaughtered." Canada's Food Inspection Agency concluded that "the infected U.S.

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Can't See the Forest for the Forest Fuels

In an "unusual, if not unprecedented" move, the U.S. Forest Service paid the San Francisco-based PR firm OneWorld Communications $90,000 to promote its controversial Sierra Nevada forest management plan. In a leaked memo, OneWorld suggested the slogan "Forests With A Future" to promote the plan, which will triple commercial logging and allow larger trees to be cut.

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