Environment

Greenwashing Koch Industries

"Flanked by 'Survivor' champions Ethan Zohn and Jenna Morasca and two Washington Redskins cheerleaders, a leading D.C. environmentalist took time on Earth Day to thank Wichita-based Koch Industries," reports Alan Bjerga. Doug Siglin, head of the Chesapeake Bay Foundation's Anacostia River Initiative, praised Koch for helping pick trash out of the Potomac and Anacostia rivers. But while Koch colleagues heaped praise on the company, critics wondered whether the event wasn't designed to clean up Koch's image as much as the river.

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And Now, a Word from Our Earth Day Sponsor

"Through concerted marketing and public relations campaigns... 'greenwashers' attract eco-conscious consumers and push the notion that they don't need environmental regulations because they are already environmentally responsible.

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Beyond Posturing

Four years ago BP - the company formerly known as British Petroleum - launched a $200 million ad campaign to rebrand itself as "Beyond Petroleum" and to strut the company's avowed commitment to corporate social responsibility. At its April 16 annual general meeting in London, however, its real face was more visible.

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Will Shill for Nukes

University of Texas professor Sheldon Landsberger has admitted that a pro-nuclear column he submitted under his own name to the Austin American-Statesman was actually written by the Potomac Communications Group, a Washington PR firm that works for the nuclear power industry. "For at least 25 years," reports William Adler, an employee of Oak Ridge National Laboratory in Tennessee named Theodore M. Besmann (who moonlights for Potomac Communications) "has had published nuclear love songs in newspapers across the country, under his own or others' names."

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It's Not Easy, Being Green(washers)

The Forest Service's controversial "Forests With a Future" campaign, handled by PR firm OneWorld Communications, includes a brochure explaining why increased logging will benefit Sierra Nevada forests. "The pamphlet... explains that fire risks have risen as the Sierra's forests have grown more dense in the past century.

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U.S. Department of Apprehension

"It is ironic in the extreme that an administration that's so interested in letting industry come up with its own solutions would come down with a heavy government hand on a company that's being creative," said one public health expert, commenting on the U.S. Department of Agriculture's decision not to allow Kansas' Creekstone Farms to test every cow it processes for mad cow disease. Creekstone wants 100% testing in order to resume sales to Japan, South Korea and other countries banning U.S.

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Seeing Green Through Rose-Colored Glasses

"From the heated debate on global warming to the hot air on forests; from the muddled talk on our nation's waters to the convolution on air pollution, we are fighting a battle of fact against fiction on the environment -- Republicans can't stress enough that extremists are screaming 'Doomsday!' when the environment is actually seeing a new and better day," proclaimed an email memo sent to the press secretaries of all Republican congressmen.

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