What Advertisers Want
Submitted by Diane Farsetta on
In its "first large-scale change since 2001," Fox News is launching a major redesign of its website. Fox News vice-president of national ad sales Roger Domal said, "In addition to just freshening up the site and making it easier to navigate ... it's a reaction to what advertisers want." Fox News hopes the site "will enable it to become a significant competitor in the online news space. This month, the site doubled its advertising sales staff in New York and San Francisco ...