Where Did All the Tourists Go?

America's declining image is driving away tourists, according to the Discover America Partnership, an organization sponsored by the tourism industry. "We have lost nearly 60 million international travelers since 9/11 and the problem is only getting worse," said DAP Executive Director Geoff Freeman. "As travel around the world skyrockets, the U.S. is mired in a slump." Government figures show that overseas travel to the U.S. remains below pre-9/11 levels in six of the top eight overseas markets and fell further in 2006 in five out of the top eight overseas markets. A 2006 survey conducted by DAP found that many visitors are offended by the U.S. entry process, which subjects foreign visitors to fingerprinting, iris scans and other procedures that many find intrusive. The decline in tourism further feeds America's negative image, according to tourism industry executive Charles L. Merin, because "International travelers represent the opportunity to win the hearts and minds of people around the world. When travelers don’t come here, they learn about America and Americans through headlines rather than personal experiences. As a nation, we must recognize that the people-to-people communication generated through travel is our greatest public diplomacy tool."


According to Charlton Heston, this country could become a heaven for Asian hard core gamers looking for real life shoot'em all tours.

The West Coast definitely seems a great spot (beyond Virginia, see Jeb's Gunshine State - ShootFirstLaw)

Where Did All the Tourists Go? It may have something to do with where all the US tourists go (Iraq).

Stephane MOT -


The U.S. entry process has created a climate of fear and frustration that is turning away foreign business and leisure travelers from visiting the United States – and damaging America’s image abroad. But, according to a new global study conducted by the Discover America Partnership, minor improvements in welcoming travelers could yield substantial diplomatic and economic gains.

The study, conducted by independent polling firm RT Strategies and based upon a survey of more than 2,000 travelers worldwide, sought to gauge traveler perceptions of the U.S. visa and entry process, and how opinions of America differ among those that have and have not visited the U.S. The study revealed that, by deterring visitors, the U.S. is missing an enormous economic and diplomatic opportunity. Those that have visited the U.S. and interacted with the American people are 74 percent more likely to have an extremely favorable opinion of the U.S.

“This study should be a wake-up call for the U.S. government,” said Geoff Freeman, Executive Director of the Discover America Partnership. “Visiting the United States and interacting with the American people can have a powerful, positive effect on how non-U.S. residents see our country. Unfortunately, perceptions of a ‘rude’ and ‘arrogant’ entry process are turning away travelers and harming America’s image.

The U.S. entry process is considered the “world’s worst” by travelers
Travelers rate America’s entry process as the “world’s worst” by greater than a 2:1 margin over the next-worst destination area.
The U.S. ranks with Africa and the Middle East when it comes to traveler-friendly paperwork and officials.
54 percent of international travelers say that immigration officials are rude.
Travelers to the U.S. are more afraid of U.S. government officials than the threat of terrorism or crime.
Two-thirds of travelers surveyed fear they will be detained at the border because of a simple mistake or misstatement.
By deterring visitors, the U.S. is missing an enormous diplomatic and economic opportunity
Those with experience visiting America are 74 percent more likely to have an extremely favorable opinion of the country versus those who have not visited recently.
63 percent of travelers feel more favorable towards the U.S. as a result of their visit.
61 percent agree that, once a person visits the U.S., they become friendlier towards the country and its policies.
Negative attitudes about U.S. treatment of visitors are having a much larger effect on keeping travelers away from the U.S. than negative attitudes about U.S. policies in the world. o Nearly nine in 10 travelers tell their friends, relatives about their travel experiences most or all of the time.
Minor changes in the U.S. treatment of foreign business and leisure travelers would yield substantial gains
In every destination criteria but the point of entry experience, international travelers rank America in the top three. Travelers want to come to the U.S.
Travelers are willing to wait an average of 46.5 days to get a visa to visit the U.S – 15 days beyond U.S. State Department standards, but far less than current wait times in many countries.
Travelers expectations include clear communications, respect and courteous treatment

“Foreign travelers are in agreement: the U.S. entry process is unpredictable and unfriendly to foreign visitors, it is hurting America’s image abroad and deterring many from visiting the U.S.,” said Thomas Riehle, partner, RT Strategies. “These survey results help to explain the 17 percent decline in overseas travel to the U.S. over the past five years and the 10 percent decline in business travel to the U.S. over the past year.”

The Discover America Partnership was launched in September, 2006 by some of America’s foremost business leaders. These business leaders recognize travel to the U.S. as an integral aspect of the public diplomacy process and have challenged the U.S. to welcome an additional 10 million more visitors annually. This initiative is undertaking an aggressive, ongoing campaign to draw national attention to the issue, and to push for solutions.

The Partnership is pursuing a variety of initiatives to help the U.S. better compete for international travelers, including:
A detailed assessment of the U.S entry process, and how the nation balances security and economic prosperity. The study will look at the impact of current point-of-entry policies on the U.S. economy, and what we can learn from other countries.
An ongoing effort to tap into the travel industry’s expertise in hospitality to develop new, creative and better ways to welcome visitors to our country.
A worldwide study of how other countries compete for international travelers and how the U.S. can demonstrate its commitment to welcoming more visitors.