Buzz Blog

Walter Carl, a communications professor and advisor to the Word of Mouth Marketing Association (WOMMA), has a weblog where he follows the scuttlebutt and media coverage relating to buzz and guerrilla marketing. Recent items include a link to last year's 60 Minutes segment on "Undercover Marketing," a piece by Seth Stevenson about a sneaky marketing campaign for Burger King, and a Boston Globe article about buzz marketing on college campuses.