PR Threats and Opportunities in Moblogs

"Moblogging - short for 'mobile blogging' - will have a bigger impact on the public relations industry than any other technological change in the past five years," writes Steve Rubel. As weblogs begin to broadcast content from "an intelligent arsenal of millions of connected mobile devices ... suddenly the PR professional is faced with an entirely new set of challenges and opportunities." One of the threats, Rubel warns, is that corporate secrets and intellectual property are bound to leak onto the internet. On the other hand, "Moblogging offers PR pros the opportunity to leverage new tools to generate buzz."