IGN FilmForce, a movie review website, took a look at the PR battle against Super Size Me, Morgan Spurlock's documentary about the 30 days he spent eating nothing but meals from McDonald's. "Over the course of three days this week, IGN FilmForce came across three separate press releases, from three different organizations, all extolling the 'truth' about how the new documentary film Super Size Me distorts the fact," they report. "You may have seen media coverage taken straight from these press releases in the past few days on TV, in print or on the Internet. We thought it would be interesting to take a look at the groups behind this press blitz against a limited-release documentary film." Surprise, surprise, they're all industry front groups.
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