As the anti-fast food documentary "Super Size Me" hits theaters, McDonald's is fighting back. "We're responding aggressively because the film is a gross misrepresentation," said a company spokesperson. Helping defend McDonald's are "global nutritionist" Cathy Kapica and the corporate-funded American Council on Science and Health. According to PR Week, ACSH's "aggressive independent third-party response" includes editorials on Tech Central Station, a website published by Republican lobbyists. Also under attack is Coca-Cola, for alleged "complicity in gross human rights violations" in Colombia, reports O'Dwyer's PR Daily. "We plan to destroy the image of Coca-Cola, for which it has spent millions to cultivate," said the Campaign to Stop Killer Coke's director. To "get the facts to all concerned parties," the soft drink giant launched www.cokefacts.org and www.killercoke.com -- the latter to "capture" people seeking the Campaign's website, www.killercoke.org.
- About Us
- Press Room