Submitted by Laura Miller on
"Henkel Consumer Adhesives is working with retailers to ensure there is a plentiful supply of duct tape on their shelves, according to its website," O'Dwyer's PR Daily writes. "The move follows Dept. of Homeland Security Secretary Tom Ridge's recommendation that Americans stock up on duct tape so they can seal their windows in the event of a biological attack. Cleveland-based Liggett-Stashower PR is pitching the story to national media. ... Ridge's duct tape plug has been a PR bonanza for HCA, which sells Americans more than 1.5 billion linear feet of Duck Tape brand duct tape each year."
Main Source:
O'Dwyer's PR Daily, February 12, 2003
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