Food Industry Hires PR Help For Obesity Issue

"Edelman PR Worldwide and Dittus Communications have been tapped to spearhead PR and lobbying for the American Council for Fitness and Nutrition, a coalition of top food and beverage groups seeking to counter charges that the industry is at fault for a swelling obesity problem in the U.S.," O'Dwyer's PR Daily writes. "Formed earlier this year, the Council stresses that both physical activity and a proper diet are needed for a healthy lifestyle. The group includes the American Frozen Food Institute, Kraft Foods, Chocolate Manufactuers Assn., Sugar Assn., Grocery Manufacturers of America, National Restaurant Assn., National Council of Chain Restaurants, and the Assn. of National Advertisers, among a handful of others."