What Rhymes With Hewlett-Packard?

In a new wrinkle on product-placement deals (known in the advertising lingo as "product integration"), the Island Def Jam Music Group is talking with Hewlett-Packard Co. about a deal to write product mentions into hip-hop songs. "If companies are willing to pay a premium to have their brands in movies, why wouldn't they jump at the chance to be in songs?" said a music industry executive.