Submitted by Sheldon Rampton on
The First Quarter 2002 issue of PR Watch, which examines the ways that PR firms and activists are using the Internet, is now available online as a free download. Stories in this issue include "Spinning the Web," which shows how PR firms view the web as a two-way street, using it themselves to flog their causes and market clients' products, while simultaneously PR pros are becoming increasingly alarmed at the growth of online activism. In "Digital Marketing: Old Hacks Learn New Tricks," we look at ways that PR pros and political campaigners are adapting old techniques for manipulating the masses by replacing traditional junk mail with cyber-spam and web-driven endorsements for hire.
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