You Too Can Be a PR Wizard

The Minneapolis weekly newspaper City Pages offers readers 13 Secrets of Crisis Management based on Allina Health System documents made public by Minnesota Attorney General Mike Hatch. The documents, stamped "trade secret" and "attorney client privileged," outline the tactics employed by crisis management consultants employed by Allina. The health care company is being investigate by Hatch for abusing its "nonprofit" status, spending too much money on corporate perks and PR consultants.