Eight of the major internet search engines insert advertisements in search engine results without clear and conspicuous disclosure that the ads are ads. The organization Commercial Alert has filed a formal complaint with the Federal Trade Commission against misleading practices by Lycos, HotBot, AltaVista, LookSmart, MSN.com, Netscape, iWon and Direct Hit. If you're looking for a search engine with some integrity, try Google, Yahoo or Excite instead.
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