The National Council of Teachers of English [3] has announced that "Sheldon Rampton and John Stauber won the 2001 George Orwell Award for their book Trust Us, We're Experts! [4] which details language abuse by the food, chemical, tobacco and oil industries. ... The NCTE Committee on Public Doublespeak has been giving its Orwell Award annually since 1975. Named in honor of author George Orwell, who championed clarity in public language, the award recognizes an author, editor, or producer of a published work or nonprint media presentation that effectively treats the subject of public doublespeak and makes an outstanding contribution to the critical analysis of public language."