PR trade publication O'Dwyer's PR Daily reports: "Omnicom has established SafirRosetti to spearhead its foray into the 'business intelligence' and 'executive and personal protection' arenas. Former New York City Police Commissioner Howard Safir and ex-Kroll Assocs. and IBM Security Director Joe Rosetti head the operation that Omnicom CEO John Wren calls a 'natural extension' of the communications combine's business."