Zeal for Veal [1]
Submitted by Sheldon Rampton [2] on
Veal USA, representing US veal producers, is planning a national campaign to promote veal consumption and to counter concerns about inhumane treatment of veal calves. "We're also trying to put back the glamour and the elegance of veal," said Laura Vermeire, VP of marketing.
Main Source:
PR Week, November 26, 2001
Topics:
Animal Rights [3]
Public Relations [4]