Ann Higgins of Utopia Communications [3], a member of the Public Relations Society of America [4], has started a blog about ethics and public relations. Recent postings discuss PR firms that don't pay their interns [5], a conflict [6] between a Texas power company and two environmental groups over coal-fired power plants, a marketing campaign to sell diet pills to dogs [7], and a "neuromarketing [8]" campaign that actually conducts brain scans of whiskey drinkers [9] in hopes of figuring out how to sell them more Jack Daniels.