On September 1, the South Korean government established the "Korea-U.S. FTA [Free Trade Agreement] Love Corner" in the lobby of Seoul's Ministry of Foreign Affairs and Trade, to "dispel public misunderstandings of the proposed free trade [3] agreement between Korea and the United States." While "the response so far has been lukewarm," according to the Korea Herald, a ministry PR person explained, "The name of the corner implies that everyone is welcome." The ministry is waging an uphill love-in, though; according to the Korea Times, public opposition [4] to the free trade agreement is increasing. One-half of Korean men surveyed in July 2006 opposed it and 75 percent were critical of "Seoul's negotiation performance." In early September, the South Korean government signed a $660,000 contract with the U.S. firm Sandler, Travis & Rosenberg [5], to analyze U.S. law and increase support for the agreement in Congress and among the U.S. business community, reported [6] O'Dwyer's PR Daily.