Weber Shandwick Worldwide [3], one of the world's largest PR firms, has announced a significant expansion into Eastern and Central Europe. It has opened new offices in Poland, Croatia, and Bosnia and Herzegovina and added affiliate offices in Romania, Slovakia, Slovenia, Serbia and Montenegro, Latvia, Lithuania, and Estonia. Shandwick's partner in these efforts is McCann WorldGroup, which is, along with Shandwick, a subsidiary of the InterPublic Group [4]. This is in addition to their existing presence in Bulgaria, Hungary, Macedonia, Russia, and Ukraine. "We have expanded our reach across Europe to better serve our clients through increased collaboration and the sharing of best practices," said Harris Diamond [5], chief executive officer of Weber Shandwick. "For international clients, this expansion offers a broader geographic footprint covering areas where they see growth opportunities. And local clients in these markets will now have access to one of the world's leading communications networks."