Golin Harris [3], a firm in the massive Interpublic [4] public relations and advertising conglomerate, has been appointed to run a global campaign to help clean up the poor reputation of Dow Chemical [5]. In an email to O'Dwyers PR Daily, Dow Chemical staffer Terri McNeill wrote that the company wants "stakeholders to better understand how its products, people and actions contribute to human progress." Dow has refused [6] to compensate the victims of the 1984 Bhopal disaster [7] in India, a liability it inherited when it took over Union Carbide [8].