"Like Big Tobacco [3], Coca-Cola has the right to push their product. Like Big Tobacco, Coca-Cola [4] knows of the health risks of their product, yet prefer silence to safeguarding children," writes John Borowski. After publishing an earlier article, Borowski was contacted by Coca-Cola's principal manager of scientific and regulatory affairs, who suggested the piece "misinformed" readers. "Soft drinks do not cause obesity, soft drinks do not cause osteoporosis and finally, there is no data to link soft drink consumption to diabetes," the Coca-Cola executive stated. After challenging those claims, Borowski writes, "May Coca-Cola executives wake up Christmas morning to find the gift of corporate integrity, ethical standards and moral fiber tucked neatly under their tree."