In addition to a "comprehensive PR and advertising push in Iraq [3]," the Pentagon is "requesting media support for its public diplomacy [4] efforts in the Middle East." The recipient of the new U.S. contract "will provide weekly reports on what is happening in the Arab media and what is said at Friday sermons delivered in Mosques throughout Iraq," and "will be expected to 'research current adversaries,' consult on outreach strategy, and provide a two-person liaison team to foster communication between the State Department [5] and the Pentagon [6]." Bids for the one-year contract were due September 13.