Former White House press secretary Mike McCurry [3] joins the Kerry-Edwards campaign as a senior media advisor this week. The Associated Press writes that "the hiring is an acknowledgment that Kerry and his team have failed to communicate a concise, persuasive argument." McCurry served as press secretary from 1995 to 1998, helping former President Bill Clinton [4] through the Monica Lewinsky scandal. Currently he is chairman of Grassroots Enterprises [5], which specializes in online PR, and a principal at Public Strategies Washington, a lobbying firm that counts as clients Bristol-Myers Squibb, Edison Electric, Lockheed Martin, and the United States Chamber of Commerce [6]. (Ironically, PR Week reports [7], "The US Chamber of Commerce is helping to launch a 527 group assailing vice presidential candidate John Edwards for his former career as a trial lawyer. The effort will be led by Burson-Marsteller [8] COO Ken Rietz.") Also joining the Kerry campaign are two other Clinton alumni - former press secretary Joe Lockhart, a partner at the Glover Park Group, and former legislative strategist Joel Johnson, who's co-founder and managing director of The Harbour Group, a PR and crisis communications firm, PR Week reports.