"Anti-GMO (genetically modified organism) scientists and activists are increasingly having their credibility attacked through a campaign orchestrated by the biotech industry," investigative reporter Andy Rowell writes. In two in-depth stories Rowell and Jonathan Matthews, of Norfolk Genetic Information Network, examine the dirty tricks Monsanto has played to promote its gene altered food. Employing an international PR firm called the Bivings Group who specialize in "internet advocacy," Monsanto has trashed peer-reviewed scientific research to undermine and manipulate the scientific debate on genetic engineering.