Product Placement on "The Hughleys"

The Omnicom Group is negotiating a deal with Viacom Inc.'s UPN network to arrange product placements on UPN's TV programs in exchange for Omnicom buying $30 million in TV ads. According to industry executives, part of the deal calls for McDonald's to be scripted into ''The Hughleys,'' a sitcom about an African-American suburban family starring comic D.L. Hughley. Other clients whose products will be scripted into UPN shows include Cingular Wireless, Gillette, Sony's PlayStation, State Farm Mutual Automobile Insurance and Vivendi Universal's Universal Pictures.