Flacks Get a Chill Up the Spine

James L. Horton of the Robert Marston & Associates PR firm is worried about Wikileaks, a new website that provides a means for people to share information about unethical behavior by governments and corporations. Wikileaks says it "is developing an uncensorable Wikipedia for untraceable mass document leaking and participatory analysis. Our primary interests are oppressive regimes in Asia, the former Soviet bloc, Sub-Saharan Africa and the Middle East, but we expect to be of assistance to peoples of all countries who wish to reveal unethical behavior in their governments and corporations." On his blog, Horton says this "statement of purpose is chilling. ... The site has been successful already in revealing the misbehavior of an African leader. If it endures, it is a matter of time before whistle-blowers use it elsewhere. I suppose one can look at it as a full-employment reason for crisis PR practitioners."