Submitted by Judith Siers-Poisson on
According to its website, the PR firm Edelman has expanded and renamed its division aimed at marketing to ethnically diverse audiences. Rosa Alonso is joining Edelman as Senior Vice President to oversee Edelman Multicultural, which focuses primarily on Hispanic and African-American marketing. She previously worked at Time Warner, AT&T Wireless, and Univision. Assisting in these efforts, from their new DC office, will be Fabiola Rodriguez-Ciampoli, who previously served as Director of Hispanic Media for the Senate Democratic Communications Center under Minority Leader Harry Reid and as the National Director of Hispanic Media for the Kerry-Edwards Campaign. This coincides with work for new clients including several AstraZeneca pharmaceutical brands, Burger King, and Unilever. In addition, the division recently launched a blog on the Edelman website “to provide insights into the latest developments in the fast-changing multicultural landscape.”
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