U.S. Army Reserves PR Help

Management Analysis Technologies, a small Virginia-based marketing and consulting firm owned by a Vietnam veteran, won "a competitive review to advise the Office of the Chief of the Army Reserve on its strategic communications," reports O'Dwyer's. The contract is worth $510,000 a year and involves "internal and external communications efforts targeting soldiers, families, the public, and Congressional audiences" on the Army Reserve's "vision of the future." Specific responsibilities include "researching, writing, editing and reviewing executive-level communications like speeches and Congressional testimony, as well as development of external PR and evaluation and support of existing programs like the Reserve's Ambassador Program." Additionally, the firm will "find and book media opportunities for Reserve Chief Lt. Gen. James Helmly." The PR firms Lincoln Group and CorpComm Group were among those submitting unsuccessful proposals for the Army Reserve contract.