It's Not Easy, Being Green(washers)

The Forest Service's controversial "Forests With a Future" campaign, handled by PR firm OneWorld Communications, includes a brochure explaining why increased logging will benefit Sierra Nevada forests. "The pamphlet... explains that fire risks have risen as the Sierra's forests have grown more dense in the past century. Six small black-and-white photos spanning 80 years appear beside descriptions of how the 'forests of the past' had fewer trees and less underbrush, making them less susceptible to fire... However, the 1909 photo does not depict natural conditions - it was taken just after the forest had been logged. And the pictured forest is nowhere near the Sierra Nevada. It is in Montana," reports Associated Press. The director of Cedar Ridge, California's John Muir Project called the brochure "very misleading."