Two years ago, public revulsion against the Bush Administration's unnecessary and disastrous attack and occupation of Iraq resulted in the Democratic Party taking control of the U.S. Congress. But Nancy Pelosi and the new political leadership backed down before President Bush and refused to withhold funding for the war, while rhetorically denouncing it and thus playing to anti-war voters. The liberal lobby group MoveOn spent tens of millions of dollars on anti-war advertisements and door-to-door canvassing events as part of its partisan campaign to blame the war on the Republicans, while letting Democrats off the hook for giving Bush all the money he wanted to continue the occupation into next year.

Today, as the 2008 election approaches, worry over Iraq has slipped down the public's list of concerns while more immediate economic issues and the spectacular collapse of the Wall Street investment banks take center stage. However, one anti-war organization has proven especially tenacious, independent and committed to immediately bringing home troops from Iraq and making good to the Iraqi people, while taking care of the soldiers who fought the war. That organization is the Iraq Veterans Against the War (IVAW) composed of more than thirteen hundred soldiers who have recently served or are still serving in the U.S. military.

One of my favorite critiques of our ad-saturated modern world is in "Infinite Jest," the epic novel by recently-departed author and essayist David Foster Wallace. In the novel's not-too-distant future, time itself has become a corporate marketing opportunity. There's the Year of the Trial-Size Dove Bar and the Year of the Depend Adult Undergarment. That's not to mention the Year of the Yushityu 2007 Mimetic-Resolution-Cartridge-View-Motherboard-Easy-To-Install-Upgrade For Infernatron/InterLace TP Systems For Home, Office, Or Mobile, which is often abbreviated.

The novel's system of Subsidized Time is hilarious ... and you can almost imagine it really happening. At least corporate-sponsored years wouldn't present the disclosure problems of today's stealth ads -- marketing messages that masquerade as entertainment or news content.

The Center for Media and Democracy believes that all advertising should be as clearly announced as the Year of the Trial-Size Dove Bar. That's why we just filed a comment with the Federal Communications Commission (FCC). The FCC is debating how its sponsorship identification rules apply to product placement, product integration and other types of "embedded advertising" relayed over television or radio stations.

In 2003, Commercial Alert urged the FCC to address product placement disclosure. "Advertisers can puff and tout, and use all the many tricks of their trade," the watchdog group wrote (pdf). "But they must not pretend that their ads are something else."

Especially, we would add, when that "something else" is news programming.